History, Brand Meaning, and Legacy HEPCO , the Heavy Equipment Production Company, was established in 1972 in Arak, Iran, marking a decisive moment in Middle Eastern industrial history. As the region’s first major manufacturer of construction and mining machinery , HEPCO filled a critical void in national infrastructure development. By the mid-1970s, the company had already entered into licensing and technical cooperation agreements with major global brands such as Volvo, Komatsu, and Liebherr. These collaborations allowed HEPCO to localize production of excavators, loaders, graders, and compactors, while at the same time cultivating an indigenous manufacturing base. Through the subsequent decades, HEPCO became inseparable from Iran’s development story. Its machines were deployed in roadbuilding, dam construction, and mining operations that shaped the modern economy. The company navigated cycles of growth and crisis, from periods of rapid expansion under national infrastructure progr...
The Complete Guide to CNH Global Brands Case and New Holland History Products Technology and Market Presence
What CNH Global Covers CNH Global represents the unification of some of the most established names in agriculture and construction. Today its legacy operates through CNH Industrial, with Case and New Holland as the two global pillars. Under these sit Case IH and New Holland Agriculture for farming, Case Construction Equipment and New Holland Construction for infrastructure, and Steyr in Europe as a premium tractor brand. Together they form one of the broadest portfolios of machinery covering fields from harvesting to road building. Origins and History Case traces back to 1842 when Jerome Increase Case set up a business in Racine, Wisconsin producing threshing machines. Over decades the company evolved into tractors and later construction machinery, becoming a standard on North American farms and worksites. New Holland began in Pennsylvania in 1895, built on agricultural innovations and eventually spreading across Europe through acquisitions and joint ventures. The two names con...