What Makes Truck Lift Cost Important How much does it cost to lift a truck? That’s a question almost every auto-related business faces at some point whether you’re running a workshop, dealership, or a parts-supply brand. Lifting a truck isn’t just a visual upgrade; it changes ride height, handling, off-road capability, and resale value. Knowing the cost structure helps your business quote clients more accurately, manage profit margins, and select reliable suppliers. On aggz.com we look at these upgrades from a B2B perspective how each cost element shapes your strategy and bottom line. aggz.com serves customers in the aftermarket and parts distribution sector, making it easy for brands to source lift kits, suspension components, and accessories from verified suppliers. A clear understanding of these cost layers helps both buyers and service providers maintain a competitive edge in the market. Understanding What a Truck Lift Really Means A truck lift increases a vehicle’s hei...
The Complete Guide to CNH Global Brands Case and New Holland History Products Technology and Market Presence
What CNH Global Covers
Origins and History
Case traces back to 1842 when Jerome Increase Case set up a business in Racine, Wisconsin producing threshing machines. Over decades the company evolved into tractors and later construction machinery, becoming a standard on North American farms and worksites. New Holland began in Pennsylvania in 1895, built on agricultural innovations and eventually spreading across Europe through acquisitions and joint ventures. The two names converged in 1999, forming CNH Global after the merger of Case Corporation and New Holland NV. In 2013, the Fiat Industrial reorganization created CNH Industrial, which today oversees the combined heritage. Across this span, the group inherited a deep catalog of patents in harvesting systems, powertrains, hydraulics, and operator safety features.
Brand Meaning and Positioning
Case IH and Case Construction carry a reputation tied to professional grade performance and a distinct North American character built on productivity and strength. New Holland Agriculture and Construction are positioned around versatility and accessibility, aiming to deliver user friendly machines that serve global customers across scales. Steyr sits at the high end of the tractor segment in Europe, recognized for engineering refinement and operator comfort. Across all banners, common pillars include uptime, reliable dealer service, precision technology, sustainability initiatives, and integrated financing options.
Product Range Mind Map
Agriculture
Tractors span compact utility through to high horsepower articulated platforms. New Holland offers T4, T5, T6, T7, T8, and T9 series, while Case IH delivers Farmall, Puma, Optum, Magnum, and Steiger. Steyr covers the 4000 to 6300 Terrus line. Harvesting systems include Case IH Axial Flow combines and New Holland CR Revelation and CX machines, as well as specialized grape and olive harvesters and forage harvesters. Hay and forage offerings include balers, disc mowers, rakes, and tedders. Sprayers and fertilizer applicators come in both self-propelled and trailed formats. Specialty tractors for orchards and vineyards, track systems, and autonomous guidance ready platforms expand the scope.
Construction
Backhoe loaders are represented by the Case 580 family and regional EX machines, alongside New Holland B series. Excavators range from Case CX mini to heavy models and New Holland E series where offered. Wheel loaders include the Case G series and compact loaders for municipalities. Skid steer and compact track loaders cater to landscaping, rental fleets, and urban jobs. Compaction equipment includes soil compactors and asphalt rollers, while dozers and motor graders appear in selected markets.
Powertrains and Components
In-house and partner branded engines and transmissions are integrated across product lines. Emissions solutions are tailored to regional regulatory standards.
Attachments and Digital
Case and New Holland machines support a wide ecosystem of implements and attachments. Precision agriculture solutions include Case IH AFS and New Holland PLM, offering guidance, section control, variable rate, and data integration. Construction telematics platforms such as SiteWatch and SiteConnect provide mixed fleet monitoring and diagnostics.
Typical Price Bands and Examples
Exact figures vary by market and specification, but general ranges illustrate positioning. Compact tractors of 25 to 60 horsepower start around 20,000 to 45,000 USD. Mid range tractors from 120 to 250 horsepower range from 90,000 to 250,000 USD. High horsepower articulated tractors above 300 horsepower typically run from 250,000 to 650,000 USD. Combines fall between 250,000 and 700,000 USD depending on class. Backhoe loaders are priced around 70,000 to 120,000 USD. Skid steers and compact track loaders generally sit between 35,000 and 90,000 USD. Excavators in the 20 to 40 ton class range from 180,000 to 400,000 USD.
Use Cases and Buyer Personas
In the Midwest, a grain operation might standardize on Case IH Magnum tractors and Axial Flow combines to simplify service and secure dealer support during harvest. A European mixed farm could rely on a New Holland T7 with loader for livestock work, pair it with a T6 for field operations, and run a New Holland baler for hay. An Indian road contractor may select Case soil compactors and a Case 770 backhoe loader to meet rural road program demands where durability and spare part access are critical. Municipal fleets in Latin America often adopt New Holland compact loaders and backhoes for infrastructure upkeep, helped by local financing packages.
Manufacturing and Dealer Footprint
Production is spread across North America, South America, Europe, and Asia, with facilities dedicated to tractors, combines, construction equipment, and key components. Case and New Holland branded dealer networks deliver retail sales, service, and parts. Regional parts hubs and remanufacturing programs for engines, transmissions, and hydraulics are key to season critical uptime.
Technology Pillars
Precision agriculture solutions extend across both Case IH AFS and New Holland PLM suites, unlocking guidance correction, telematics, and data platforms that integrate with broader farm management software. Construction customers use digital tools for asset tracking, idle time management, and remote diagnostics. CNH has also piloted alternative fuel projects, including methane powered tractors in Europe and early battery electric or hybrid machines in compact and backhoe categories.
Ownership Experience and TCO Drivers
Residual values hold strongest in established tractor and combine families and in Case backhoe loaders in regions where these lines are entrenched. Extended warranties, maintenance plans, and financing programs reduce downtime and smooth customer cash flow. Proximity to dealer service, technician training, and parts availability are often decisive, outweighing minor differences in sticker price.
Competitors and Alternatives
In agriculture, CNH faces competition from John Deere, AGCO (including Fendt and Massey Ferguson), Claas, and Kubota in compact segments. In construction, Caterpillar, Komatsu, JCB, Volvo CE, and emerging Chinese OEMs compete directly. Alternatives to purchase include leasing, seasonal rental for project-based work, and certified pre-owned programs designed for buyers seeking budget-friendly access to CNH machinery.
CNH Global Strategic Landscape Competitive Benchmarks Electrification Precision Technology and Buyer FAQs
Competitive Landscape and Positioning
In agriculture CNH Global stands shoulder to shoulder with Deere AGCO and Claas. The Case IH Axial Flow combine family is the clear differentiator: a single rotor design that delivers simplicity in mechanics and predictable threshing results across crops. New Holland balances that with strength in hay and forage, especially balers and mower conditioners, which makes it a natural fit in livestock heavy regions. The PLM precision ecosystem,built to match Case IH AFS,is CNH’s digital lever, keeping farms connected across tractors, combines, and implements. Steyr, while smaller in scale, provides CNH with a premium tractor brand that secures presence in selective European markets where operator comfort and advanced driveline options dominate buyer choice.
In construction, Case CE and New Holland Construction slot themselves as practical alternatives to heavy iron giants like Caterpillar and Komatsu. They are not full line leaders in ultra heavy segments, but in backhoe loaders and compact equipment they carry unmatched recognition. The Case 580 backhoe lineage is practically a benchmark in municipal fleets worldwide. Dealer backed uptime and the ability to move seamlessly between ag and construction customer bases give CNH an embedded advantage.
Regional Market Dynamics
North America is CNH’s stronghold. High horsepower tractors, articulated 4WDs, and Axial Flow combines are paired with Case backhoes and skid steers. Enterprise farms lean heavily on integrated precision packages and dealer harvest support. Europe is more nuanced: New Holland tractors are widely seen on mixed farms, Steyr commands premium niches, and hay and forage systems remain strong. Construction presence is fragmented, yet compact loaders and backhoes secure footholds in key countries.
Latin America has been a growth engine for CNH. Brazil and Argentina pull in tractors, harvesters, and construction compactors, supported by local assembly and financing programs. In the Middle East and Africa, CNH focuses on value-oriented tractors and combines, plus Case backhoe loaders for infrastructure programs. Asia Pacific is a patchwork. India absorbs Case compactors and backhoes for road schemes, while Southeast Asia and Oceania see steady demand for tractors and combines.
Pricing Residual Value and Used Market Patterns
New equipment pricing is cyclical, following commodity and input swings. Dealers run seasonal offers in planting and post harvest windows to trigger orders. Residual values stand strongest in flagship tractor families like Magnum and T7, and in Case 580 backhoes where dealer networks are dense. Combines hold value when hours are moderate and service logs are transparent. Telehandlers and loaders vary, often shaped by attachment packages and whether they came off rental duty.
Financing and Risk Management
CNH Industrial Capital runs global financing arms, tailoring leases, loans, and skip payment structures to farm cash flow. Operating leases and bundled insurance smooth risk for contractors. Structured packages often include warranty extensions, prepaid service, and precision subscriptions so the customer sees predictable TCO. In some regions, government programs or ESG funds subsidize methane tractor pilots or electric backhoe introductions.
Precision and Digital Strategy
Case IH AFS and New Holland PLM anchor CNH’s precision play. They deliver guidance, auto steer, section control, variable rate, and data sharing with agronomy platforms. Yield and fleet data allow benchmarking and cut wasted inputs. Compliance reporting and carbon tracking become manageable with machine-generated data logs. Construction customers plug into SiteWatch and SiteConnect, reducing idle fuel burn, enabling remote diagnostics, and feeding predictive maintenance schedules.
Electrification Alternative Energy and Sustainability
CNH has stepped into electrification with an electric backhoe and compact mini machines launched in select markets. Methane powered tractor pilots are in European farms where biogas is already generated on site, giving operators lower emissions and a closed fuel loop. Broader efficiency upgrades in diesel engines, hydraulic circuits, and driveline tuning lower emissions per ton harvested or per cubic meter moved. These steps keep CNH aligned with tightening regulations and customer sustainability goals.
Service Uptime and Parts Strategy
Dealer technician certification and mobile repair fleets are central to CNH’s uptime promise. Connected diagnostics mean failures can often be anticipated before downtime occurs. Remanufactured engines and transmissions reduce cost and time compared to full new replacements. Dealers stock seasonal parts lists and run proactive inspections before planting or harvest, ensuring machines are ready when the window is narrow.
Procurement Playbooks
Large farms align iron purchases with crop rotation and technology adoption plans. Priority support agreements protect the core tractor-combine-planter fleet, ensuring uptime during critical seasons. Contractors and municipalities blend new and used machines, standardizing on select families to cut parts complexity. Some public contracts mandate telematics, which pushes adoption of SiteConnect across fleets. Rental companies focus on high demand categories: skid steers, compact track loaders, and backhoes. Quick couplers and common attachments boost utilization across customers.
Mini Case Studies
A Brazilian sugarcane grower increased field capacity by pairing high horsepower Case IH tractors with guidance and telematics, trimming overlaps and saving fuel. In Europe, a dairy farm runs a New Holland T6 with loader alongside a PLM subscription, optimizing forage handling and feeding logistics. In India, a road builder secured competitive bids by relying on Case 1107 soil compactors and 580 backhoes supported by a local dealer service contract.
Outlook and Key Risks
The outlook shows steady growth as precision adoption deepens, fleets renew, and infrastructure programs demand compact equipment. Electrified and alternative fuel machines will gain share, first in specialty and compact niches. Risks remain real: commodity price swings affect farmer buying power, higher interest rates raise financing costs, supply chains face pressure, and regional competition from low-cost OEMs undercuts margins. Regulatory shifts on emissions also carry uncertainty.
FAQs
What brands are included under CNH Global heritage and CNH Industrial today?
Case IH, Case Construction, New Holland Agriculture, New Holland Construction, and Steyr.
How do Case IH and New Holland Agriculture differ in product and positioning?
Case IH emphasizes high productivity and North American worksite DNA, while New Holland emphasizes accessibility and versatility in global markets.
Which CNH tractors are most popular for large row crop farms?
Case IH Magnum and Steiger, New Holland T8 and T9.
What combine families does CNH offer and how do they differ?
Case IH Axial Flow uses a single rotor design, while New Holland CR Revelation employs twin rotor technology.
Does CNH make electric equipment and in which segments?
Yes, pilots include electric backhoes and compact mini excavators.
What precision platforms are available and can they integrate with third party tools?
Case IH AFS and New Holland PLM provide guidance and data management, with compatibility for common agronomy software.
How do Case backhoe loaders compare to alternatives for municipal work?
They are widely recognized for durability and dealer support, with strong residual value in markets where the 580 family dominates.
What factors most influence residual values for CNH tractors and combines?
Service history, hours, local dealer support, and demand for the specific family.
How can a farm or contractor lower total cost of ownership with CNH equipment?
Bundle financing with service plans, precision subscriptions, and use reman parts where possible.
What financing options and seasonal structures are commonly used?
Loans, operating leases, skip payments during off-season, and bundled insurance or warranty programs.
Where are CNH machines manufactured and how does that affect availability?
Plants in North and South America, Europe, and Asia provide global coverage; local production supports regional availability and reduces lead times.
How should a mixed fleet plan attachments and telematics across Case and New Holland?
Standardize couplers and subscribe to telematics that integrate across both brands to simplify management.
What are good hour thresholds when evaluating used CNH equipment?
Tractors and combines with moderate hours and clear service records hold best value; beyond 8,000 hours resale drops sharply.
How do methane powered tractors fit into a sustainability plan?
They allow farms with biogas production to fuel machines internally, cutting emissions and fuel costs.
What warranty and service programs are recommended for harvest critical machines?
Extended coverage with dealer inspection programs timed before planting and harvest ensures uptime in short operating windows.